Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technology and Sean Casey, video producer from Boston College.
Taken from the live broadcast, March 27, 2014.
Topics discussed during the LIVE broadcast include:
- Social media campaigns
- Custom graphics
- Photo contests
- Student generated content
- Student perspectives
- Video production
…and more!
RESOURCES
Crowd-sourcing campaigns: One Day at Duke, photo walks, #DukeFall #dukespring #MyDukeRoom #BlueDevilLove
https://www.youtube.com/watch?v=AZHkvw6UaZs
http://onedayatduke.com/
http://dukebluedevillove.tumblr.com/
http://instagram.com/p/kahlUwoY69/
http://statigr.am/tag/dukespring/
http://statigr.am/tag/mydukeroom/
Visuals on social platforms: Weekly series, #DukeSelfie #ThrowbackThursday
http://instagram.com/p/lV9ntoIY6Q/
http://instagram.com/p/j92QAcoY0V/
Planning your editorial calendar like a Google Doodle: https://spotlight.duke.edu/socialmedia/2014/03/26/nerdy-holidays-for-higher-education/
Hangouts OnAir for media relations: Student chats using Google+ Hangouts On Air for yield in April
https://www.youtube.com/watch?v=r5Fi_GZ-Ijk
https://www.youtube.com/watch?v=HokVt5DelQo
Video Production: The Making of ‘Happy’
VIDEO: http://bit.ly/1o8ux89 )
The whole story: http://www.bc.edu/content/bc/publications/chronicle/FeaturesNewsTopstories/2014/news/boston-college-happy.html
THANK YOU TO OUR SPONSORS
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